Why Choose Electrolux?
Electrolux’s promise to its customers is built on the reputation it has forged throughout more than a century in business. In the company’s words, the bedrock of its foundation is that it helps to reinvent care, taste, and well-being experiences for millions of people by striving to be at the forefront of sustainability with its operations and solutions.
History
To get to know Electrolux, we’ll take you through the company’s early years, founding, breakthroughs, and how the company operates in today’s marketplace.
Founding and Milestones
Electrolux is a Swedish multinational home appliance manufacturer that was founded in 1919 by a Swedish inventor, Axel Wenner-Gren. The company came into being after the merger of Lux Ab, an established manufacturer, and Svenska Elektron AB, a younger company. It started as a vacuum cleaner manufacturer, but it has forged into a new era and now makes a variety of different major home appliances. The original spelling of the new company was Elektromekaniska AB, but it became Electrolux in 1957.
In 1923, the company acquired AB Arctic, which was known for manufacturing refrigerators, and this is when Electrolux added absorption refrigerators to its product line. Then, it added other appliances in the following years. In 1951, it began manufacturing washing machines. In 1959, it added dishwashers to its product line, and in 1962, it began to manufacture food service equipment.
Electrolux had made a few acquisitions earlier in its history, but between 1960 and 1969, it acquired a record number of companies, including ElektroHelios, Danish Atlas, Flymo, Finnish Slev, and Norwegian Elektra. This trend continued through the 1990s. The rapid growth of the company was due mainly to the efforts of Hans Werthen, its president at the time, who later became the chairman of the board. This is when Electrolux executives began restructuring the company into what it is today.
When it comes to the products that Electrolux has released, here is a short history of the emergence of notable products that helped to keep the company at the top of the industry. The first product that was sold by Electrolux was the Lux vacuum cleaner back in 1919. Then, in 1925, the company released its first refrigerator, which was an absorption model. In 1937, it unveiled the model 30 vacuum cleaner.
During wartime in the 1940s, Electrolux released only one consumer product, the Assistent (Swedish for assistant), onto the market. This was a mixer/food processor. In 1951, the company released its first home washing machine, which was manufactured in its plant located in Gothenburg, Sweden. Then, in 1959, the company released its first countertop dishwasher model, and it was nicknamed “round jar” because of the way it looked.
Finally, in 2001, Electrolux made it back to its origins when it released its robotic vacuum cleaner, the Trilobite, which was one of the first model types on the market at the time.
Production and Manufacturing
Electrolux is still producing goods that use electrical power to bring convenience and comfort to its customers, and its mission of innovating while supporting well-being experiences and sustainability remains the same. The company started manufacturing and revolutionizing vacuum cleaners, but today, it has an array of products including, refrigerators, dishwashers, microwaves, ovens, and washers and dryers as well. With so many options available on the market, it can be a challenge when you’re contemplating how to choose the right refrigerator for your needs.
Products
There isn’t a perfect refrigerator model that will suit everyone’s needs. Electrolux understands this, and therefore, it makes various styling options available for its refrigerator, from French-door refrigerators to single-door refrigerators. It provides refrigerator models in different sizes to accommodate different-sized kitchens as well.
Electrolux even offers TeamAdapt refrigerator drawers for specialized cooling. These will allow you to set any temperature between -6 and 45 degrees Fahrenheit so that you can keep your favorites for entertaining, such as cheese, wine, or homemade sorbet, at the perfect serving temperature.
Manufacturing
When it comes to manufacturing, Electrolux is a huge company. Globally, ranks second in units sold, right behind Whirlpool, among manufacturers of home appliances. The company has acquired a variety of brand names throughout the years, and it has continued to manufacture those products in the different parts of the world where the names were acquired. Regions where Electrolux has manufacturing facilities include Oceania, the Middle East, North and South America, and Europe. Some of the company’s largest factories are in China, Ukraine, Poland, Germany, Mexico, Sweden, Turkey, and the United States. The company’s high-end refrigerators are made in Turkey.
Key Facts
Historically, Electrolux is known for developing and producing some of the world’s first vacuum cleaners. It has received many patents since its founding over 100 years ago. Recently, the company has begun to manufacture other products with modern technologies that provide customers with convenience while still performing essential household needs. The company has shifted its focus over the years to not only providing practical household appliances but also using innovative technologies to befriend the Earth by adjusting its manufacturing processes.
Warranty Information
When it comes to warranties, most of Electrolux’s appliances, such as refrigerators, do come with a warranty designed to provide customers with peace of mind about its products. There isn’t a lot of information on the official website that pertains to warranties, but when you look at a product, it should give you a brief description of the warranty that is provided.
We were able to conclude that Electrolux is big on the registration of its products. When you purchase directly from Electrolux.com, most refrigerators will come with a one-year warranty on both labor and parts, but as long as you register your product with the company within 60 days of purchasing it, they add an extra year to the existing warranty, which is important to take advantage of.
Also, if you choose to purchase one of its products from a different retailer, make sure that you find out about the warranty that it provides. Sometimes, the retailer will provide a warranty on the company’s products. However, it is important to note that the company generally only deals with requests for warranties when it pertains to products that were purchased directly from its website. If the product was purchased at a retailer, you will need to contact that vendor to set up any repair requests relating to the warranty. Then, the retailer will usually contact the company and set up technician appointments if required.
Electrolux Refrigerator/Freezer Parts
When it comes to repairing components of an Electrolux refrigerator, it is important to know that its refrigerators need to be serviced by an official Electrolux technician, especially if the appliance in question is still under warranty.
The company divides issues into essential and nonessential ones. Since Electrolux understands the importance of keeping its refrigerators working, it has a lot of excellent resources that can help you to troubleshoot most issues. There are also representatives who can help walk you through checking and troubleshooting your refrigerator to see if a technician needs to be sent out to your location.
For this reason, the company does not offer replacement parts for direct sale. You need to request the necessary parts through one of its technicians, who will inform you of the parts needing to be replaced and the amount, if any, that you will owe for parts and labor.
Check Out More Electrolux Content From RefrigeratorHQ
Count on RefrigeratorHQ to provide you with everything you need to know about Electrolux, from reviews to recalls.
Electrolux Refrigerator/Freezer Reviews
Take a look at our Electrolux refrigerator reviews to get a better idea of which one is ideal for you. We cover door types, freezer options, internal water filters, and more.
Electrolux Refrigerator/Freezer Roundups
If you want a look at some of the best refrigerators Electrolux has to offer, we can you the key features or most desired products here. You’ll find some of the most recommended options for Electrolux refrigerators within each category, such as single-door freezer, included beverage center, or other features.
Electrolux Refrigerator/Freezer Releases
If you are looking for more information on the company or its products that is newsworthy, this is where you will find it. Here, we offer any notable press releases that relate to either the company or its latest products.
Electrolux Recalls
This is where you can find any information that might pertain to specific Electrolux refrigerator products or accessories that the company has recalled. You’ll also see explanations of why the recall might have occurred, the possible risks of using the product, where the recalled products were sold. We also offer recommendations for those who are current users of the recalled products.
Where to Buy
You can find Electrolux refrigerators for sale at most major retailers. Within each link, you’ll be able to see the full line of branded products for the chosen category. Check out our recommendations for where to purchase Electrolux refrigerators that might be just what you’re looking for.
Similar Brands
We’ve given you some comprehensive information on Electrolux and the kinds of refrigerators and other products that it manufactures. However, we can also recommend refrigerators from other brands. If you are looking to expand your options when it comes to refrigerators, you can consider some of these leading brands in your search as well.
Online Presence
Electrolux has extended its online presence on various popular platforms to encourage a closer relationship with its customers. Here are some of the places where you can go online to find out more about Electrolux.
- The general Electrolux website https://www.electrolux.com/en/ helps to link customers with company pages that might provide you with information on the company itself, its products, and customer care services.
- Electrolux maintains an official Facebook presence on social media https://www.facebook.com/ElectroluxUS.
- If you are looking for photos of Electrolux products or processes, you can check out its official Instagram page https://www.instagram.com/electroluxus/.
- When looking for videos demonstrating different Electrolux products, you can visit its official YouTube channel https://www.youtube.com/user/ElectroluxUSA.
Contact Information
There are several ways for customers to get in touch with Electrolux, and the company is dedicated to meeting their needs. A customer service representative can be reached Monday through Friday from 8:30 a.m. to 8 p.m. Eastern Time for assistance. Here are some of the most common ways to reach a representative of Electrolux.
- You can contact the company’s available support team by visiting the contact page https://www.electrolux.com/en/contact-us or calling 877-435-3287.
- If you need to contact a representative about your online order, you can call 833-840-5925.
- For information or questions about small kitchen appliances, air cleaners, and vacuums, you can call 800-896-9756.